This concept video was filmed on location in Bukhansan National Park, capturing the spirit of movement, solitude, and adventure. Designed as a mock promo for outdoor brands, it showcases a vivid yellow Columbia jacket contrasted against the deep greens of the Korean summer forest — a visual metaphor for presence and purpose on the trail.

Shot in a cinematic style with a focus on natural sound, minimal narration, and strong visuals, this piece explores the question: Why do we hike? It's not just about reaching the summit — it's about what the journey brings out in us.

Whether you're a brand seeking visual storytelling, or a fellow hiker looking for inspiration, this video is a creative exploration of motion, gear, and mindset.